Tuesday, May 3, 2011, 12:08 PM
A couple months ago we watched the first bit of the movie The Wizard of Oz with our friends Kate & Nick. I hadn't watched film in years, but it really got my head spinning as I saw the relation to the road to Oz being much like the journey every creative, freelancer or entrepreneur is on. As most of you know, the movie chronicles the adventures of Dorothy on her journey down the yellow brick road to meet the Wizard of Oz. Along the way she encounters the Scarecrow who only wants a brain, the Tin-man who wants a heart & the Cowardly Lion whose only desire is to have courage. The yellow brick road is frightening for them, they face many obstacles along their long journey. Oftentimes they don't know what is around the next corner, they are just following the Good Witch of the North's advice to follow this road until they reach the Wizard. Throughout their journey they are forced to depend on one another. In the process of getting to the Wizard, it becomes apparent that all along the Tinman, the Scarecrow and the Lion had the qualities of heart, head and courage that they each so deeply desired.

There is nothing safe about being a creative. There is nothing "easy" about following the yellow brick road toward that which you feel called. The more scared we are of the work or calling, the more sure we can be that we have no choice but to do it and step into the fear. Oftentimes in this journey I feel a lot more like the Cowardly Lion rather than the brave leader on this road towards the "Wizard of Oz." What I have to keep reminding myself is the heart, the brain and the courage is within myself even when I am not keenly aware of it..as it was with the characters in the story. Sometimes it may be difficult in various seasons to see those attributes within ourselves, but I must remember they are there, and oftentimes seeing them manifest is a matter of stepping into fear and seeing your heart expand on the other side of things.

And just like the story goes, on the road to Oz I need others. much like Dorothy needed the Tin-man, the Scarecrow and the Lion to complete her mission. As freelancers it is very easy to become islands unto ourselves. We spend hours every day alone working. We have a "system" and a way of doing things. But the truth is, this life is meant to be shared. The richest experiences I have had through this journey have never been by myelf. The rich moments have been moments when I can celebrate the success of my friends... collaborate with others, and do something bigger than what I could do on my own. After all, I am merely a tree in a forest of many other beautiful tress. And as the very true saying goes, "a rising tide lifts all ships." This story would have never been turned into a book or movie had this been just a story about a girl and her dog getting to the top. Can we say lame? The other characters are really what made the story evocative, intriguing and interesting. The reality is Dorothy couldn't have made it to the Wizard without them. The road to Oz is to be shared.

Ultimately this is a story about how life is always more about the journey than it is about the final destination. In our valiant effort to focus on goals and the future, oftentimes us creatives miss the beautiful things along the way. That is something I personally have to be intentional about, otherwise my ambitions take over and I'm living five years from now. The destination is just one very small part of the journey to Oz.

here are a just a few snaps of a couple friends we picked up along our little yellow brick road...


Thoughts
Add a Comment View Comments (15)
Cameron Ingalls says: Wednesday, May 18, 2011, 10:01 AM

you are incredible... somehow it's like you put words to the things that i've been thinking and feeling. i was just talking about the Journey with Drew yesterday at his birthday lunch. about being thankful for all and who is surrounding us now. finding true wealth in the balance of contentment and ambition given through Godliness.
love you. love and miss the Rhoads!

Kaysha says: Thursday, May 12, 2011, 02:00 PM

Your words always hit a chord with me, thank you for sharing!!

Kate Maxwell says: Thursday, May 5, 2011, 11:59 AM

Just watched your Beloved seminar last night - thank you so much for your honesty and encouragement. Then I find this post today. Such inspiration. Thank you a thousand times for your words.

Anthony Quesada says: Wednesday, May 4, 2011, 03:17 AM

Hey Sarah,
I absolutely love this post and the parallels that you drew to the classic movie. In almost every other industry people work together towards a common goal, there should be no reason we can't do the same in our pursuits of photography

Alex says: Tuesday, May 3, 2011, 09:35 PM

I love this post!! :)

Tiffany Lowry says: Tuesday, May 3, 2011, 07:51 PM

dammit- that picture of you with the maroon skirt and your with tank with you bag- Breath taking!!!!!

Jenn says: Tuesday, May 3, 2011, 04:02 PM

Sarah, you share your passion so beautifully and articulately. I've watched that movie so many times and never thought of it that way. Thanks for sharing!

Annie says: Tuesday, May 3, 2011, 03:14 PM

When I read the title I thought you were coming back to Australia! :) But this post is amazing, and I am going to save it and read it often, because it is just so good. Thank you :)

anda says: Tuesday, May 3, 2011, 01:50 PM

as always, perfectly put. and i wish i lived out there so we could hang out and cross paths more often on our journeys. xoxo.

Rich Park says: Tuesday, May 3, 2011, 01:41 PM

so very scary to step out there - but you never know what can happen until you do. my wife and i don't know where our yellow brick road will lead but we're at least happy that we started walking =).

Josh says: Tuesday, May 3, 2011, 01:14 PM

Thanks for sharing this, Sarah! This is really helpful as i'm re-starting on this journey in a sense. I have a pretty good sense of where God is leading me and it scares the crap out of me, but thats ok.

Susan See says: Tuesday, May 3, 2011, 01:04 PM

Really reallyyyy needed this right now to help me remember I'm not alone even when I'm feeling so very alone. Thank you.

Lily says: Tuesday, May 3, 2011, 12:31 PM

Thank you for the beautiful post, the wonderful encouragement and the reminder to join forces with other creatives! Love your work and thank you for sharing your journey!

ShariLee says: Tuesday, May 3, 2011, 12:28 PM

awesome Sarah!...your thoughts and photos are always inspiring. I need to go watch that movie again :)

Andria Lindquist says: Tuesday, May 3, 2011, 12:20 PM

awesome parallel sarah. :)

Friday, April 29, 2011, 09:53 AM
Last week Seth Godin did a post that really connected with where we are at in our lives and business. His blog post was entitled Economies of Small. I recommend you go over and read it. Seth is a pretty smart guy. It is a piece on goals and being smaller because in the end it may ultimately be what is better for you. Godin asks about the motivation, and your goals and challenges us that maybe bigger isn't always better. 

This year we were in a place where we could have chosen to expand our wedding business in some neat ways... make it bigger, take on a staff and a few associate shooters etc. Instead we actually did the opposite. We scaled back on our wedding bookings and decided we would only work with a very select number of couples for the 2011 season. We made this decision based on a variety of reasons; but mainly because ultimately we wanted more time to make more art. We wanted to re-focus, and take a year to live life outside of working 24/7. This was a carefully considered choice... although we could have gone big, we scaled back because it was better for us. Big isn't always bad, it's just perhaps it isn't always the best decision for you. As Godin says, don't be small because you can't figure out how to get big. Consider being small because it might be better. 


Thoughts
Add a Comment View Comments (10)
Jade says: Tuesday, May 3, 2011, 07:24 AM

spoken so wisely. my husband and I were just discussing this last night. it went hand in hand with our "pain is so difficult and so beautiful" discussion. thanks for sharing Seth's thoughts as well as your own.

Kat Harris says: Monday, May 2, 2011, 07:33 PM

It's so true...a fuller schedule is not always better. It's refreshing to read that other artists are fighting for balance and space in their lives.
PS. this image is beautiful.

David Mendoza III says: Monday, May 2, 2011, 09:31 AM

Wise.

tif says: Saturday, April 30, 2011, 02:13 PM

Like:)

Sarisa says: Saturday, April 30, 2011, 08:33 AM

Hi! Just wanted to say hello, and that I really loved your Beloved talk last week. Thank you for posting this, and the link. I always look forward to reading your thoughtful blog entries.

Annie says: Friday, April 29, 2011, 11:01 PM

Going to read it now :) This photo is so beautiful.

Jen k. says: Friday, April 29, 2011, 02:26 PM

I can't wait to see what you two have been working on! I'm so excited for you!

Ryan says: Friday, April 29, 2011, 12:00 PM

Congratulations on your carefully considered decision. It is easy to creep larger until you don't recognize the ground under your feet. Looking forward to seeing what you produce in the coming year!

Rensche Mari says: Friday, April 29, 2011, 10:29 AM

Spot on! I was recently asked why I didn't expand, why I didn't take on more work because I have the interested clients? These are tough questions and one always think that maybe if you have more or expand, that all will go well...the option for me is to stay small, only if its just so I can have more quality time with a client and build a bond that would last a lifetime!

Love Godin's post, thanks for sharing!

shawnee pedraza says: Friday, April 29, 2011, 10:22 AM

Sarah! what are your favorite lenses for e-sessions? I'm in love with all of them!

Monday, April 18, 2011, 08:52 AM
I have always loved the Dear Abby section in the newspaper. It's the place where people can write in questions to ask advice to the ominous "Abby" who apparently knows all things about well... ALL things. Not sure who crowned miss Abby the queen of "knowing it all" but she sure does know a thing or two about humanity, manners, people and everything else in between.

My inbox can get pretty full from questions from photographers, due to limited time during the day and in an effort to keep my priorities straight I am unable to answer each and every photo related question, but I sure would love to. So perhaps I will do a "Dear Abby" section of the blog if I have some good questions come through- if you have one, leave it in the comment section of this post. The other week one of our blog readers, Annie, sent me a short email with the following question;

Annie Asked: Do you have any tips about what to do when there isn't any work coming in? Anything I can actively do to push myself, take risks, etc. I want to follow my dreams, but sitting around waiting for the work to come in doesn't feel like I'm taking any steps towards anything. I need movement! 

I asked Annie if it was okay that I posted her question on the blog and answered it here since I would imagine it will likely be of help to someone else out there reading, she kindly said yes. And thus begins my feeble attempt to KNOW it all like our sweet miss Abby from the paper. But really all I know is what I have learned from my limited life experience... so here goes.

We've all had slower seasons of our business'. I can remember picking up shop and moving to a brand new city (Seattle) where I knew no one. I didn't exactly have people knocking down my door to hire me at that time. So what did I do? I made things happen. I reached out to fellow photographers in the area, I networked with vendors, coordinators and the like, I worked on a couple personal projects, I approached couples I saw at the market and asked if I could photograph them, I explored, I improved my website, I brainstormed ways I could get my name in front of more people in my new market by providing value to their respective brands. 

Basically the bottom line is this, regardless of where you are at in your business you've got to POUND THE PAVEMENT. Work isn't coming in? What a great opportunity to use free time to meet with people, explore a creative endeavor, figure out new ways to get your name in front of people, and for goodness sake KEEP SHOOTING. Work IS pouring in? Guess what, the answer's the same, POUND THE PAVEMENT! Work even harder for your clients, go above and beyond, keep your name at the forefront of their minds. Continue to carve out time for personal creative endeavors and SHOOT SHOOT SHOOT... and then go out and shoot some more. Because guess what, we've all got a long way to go until we get to that 10,000 hour mark. Throughout life there are seasons of great fruitfulness and conversely seasons of drought... each teach us very valuable lessons about ourselves. The valleys make the mountaintops that much greater, but it is what we do in the valley that really counts. It is what we do in the seasons of drought that truly show us what we are made of and prepare us for the season of abundance. Make it count.  -Sarah 


Thoughts
Add a Comment View Comments (18)
hayley says: Saturday, July 9, 2011, 07:39 PM

you are incredibly inspiring my dear.

Dana says: Thursday, June 23, 2011, 12:53 PM

This message is so on point for me and where I am in my career at the moment!!! Thank you!!! xo

Kaysha says: Wednesday, April 20, 2011, 04:28 PM

This post was exactly what I needed today, thank you!!

Jade says: Wednesday, April 20, 2011, 01:05 PM

The valleys make the mountaintops that much greater, but it is what we do in the valley that really counts. It is what we do in the seasons of drought that truly show us what we are made of and prepare us for the season of abundance."
This is true not just in my photography, but in my personal life as well. This has been a hard season for me, but I've done some real showing up in my valley. Thank you for these words! thankyouthankyouthankyou

Anda says: Tuesday, April 19, 2011, 12:01 PM

oh YES, i love this new type of post, sarah! and i like how it goes hand-in-hand with your journalism background. you have your own 'column' now :) can't wait for future installments.

chriStina e says: Tuesday, April 19, 2011, 11:34 AM

EXACTLY! that is exactly what I am doing.... Self-schooling and finding work to keep me busy, even if it is unpaid. I learn from every experience. And I think it's what we do with the slow time, that determines where we end up... Thanks for sharing your words.

Patrina says: Tuesday, April 19, 2011, 10:02 AM

LOL @ Rog. So funny!
Sarah -- you are so wise. Wise beyond your years. Lots of love to you always.

Rich Park says: Tuesday, April 19, 2011, 07:43 AM

time to go pound some pavement - thanks for the advice!

Jacqueline says: Tuesday, April 19, 2011, 07:40 AM

Yes please! Please do this "Dear Abby"esque thing -- I would love to read your answers, especially if they're as thoughtful as this one.

My question is along related lines -- when reaching out to fellow photogs, how can you foster a relationship that is one not of competition, but of collaboration and support?

Rog says: Monday, April 18, 2011, 01:49 PM

Super rad. I want to make-out with this post.

melina says: Monday, April 18, 2011, 01:22 PM

this is exactly what i needed. at this very moment. i hope to someday be able to give to others like you so generously do :)

tif says: Monday, April 18, 2011, 10:51 AM

Beautiful and very true:)

ShariLee says: Monday, April 18, 2011, 09:12 AM

Love this idea Sarah! You are such a wise woman and I absolutely love reading your blog! Thank you for being such an open book!

Marissa Rodriguez says: Monday, April 18, 2011, 09:08 AM

This is great! Thank you Sarah!

Jordanne Fallon says: Monday, April 18, 2011, 09:01 AM

Wow. Thank you so much. This really helped a lot!!

joanna brown says: Monday, April 18, 2011, 08:59 AM

this is fantastic advice, I did exactly the same thing with sheer determination, vision and a leap of faith and hard graft you can make your dreams come true...

Alex says: Monday, April 18, 2011, 08:59 AM

Dear Sarah,
You rock. I am SO happy that you have introduced a Dear Abby section :) Can't wait for more - and I loved this one and all of your advice, you are very true with all that you said.
With love,
Alex

joanna brown says: Monday, April 18, 2011, 08:59 AM

this is fantastic advice, I did exactly the same thing with sheer determination, vision and a leap of faith and hard graft you can make your dreams come true...

Tuesday, April 5, 2011, 09:19 AM
One thing I am really passionate about is encouraging others to pursue their passions, face their fears and live a life that they are excited to wake up to every day. I feel grateful to have been given opportunities over the past few years to be able to mentor and speak to photographers at all levels in their creative journey about how to be better artists & business people. And in the process I grown and learned a great deal about myself. 

When I was approached by the folks over at HER Photography Conference about being a keynote speaker at the HER conference I sort of broke out in cold sweats, my hands got all clammy and I successfully avoided returning their call for a good week or so. As much as I love speaking life into people, I've never thought of myself as a "keynote speaker." The term sounds so fancy and my mind immediately went to Steve Jobs when he gives his Keynote presentations for Apple. eek! However, once Chris talked me down off the ledge and I accepted the opportunity, I really started to get excited about rubbing shoulders with a group of such talented women and sharing some of what I have learned along the way. 

I would love to hear from you on what topics you might like to hear me speak on, I've got a couple hours to fill with good quality content ;), so please fire away in the comment section if you have any thoughts on content/questions etc.

Registration opens tomorrow and you can find out more info by visiting the HER Conference Website or the HER Conference Facebook Page


Thoughts
Add a Comment View Comments (6)
Kristen says: Wednesday, April 13, 2011, 08:07 PM

I just registered last night! I'm so looking forward to hearing you speak - you're going to do an awesome job!

Sarah Blackford says: Wednesday, April 6, 2011, 02:06 PM

I LOVE this! I'm so excited for you and it is so inspiring to me, as a female photographer, to see so much success here.
I would love to hear about how you approach different sessions, your mindset. How your faith plays in to your business and how you work.
That's what I can think of for now... I'm sure I'll have more questions.. :)

Chelsea McGowan says: Wednesday, April 6, 2011, 01:27 PM

I desperately want to go to a small conference like this, but as part of a husband/wife full time team, I feel like it wouldn't suit my needs as well. Is there a married-team oriented conference/workshop/retreat that you know of, or could you be inspired to partner with some of the greats and host one?

sarahrhoads says: Tuesday, April 5, 2011, 12:22 PM

@Jenna Yes! It will be much smaller than WPPI (especially considering it is just women) :) There is a wide variety of speakers on the panel all covering different topics for women with a camera!

Jenna says: Tuesday, April 5, 2011, 10:33 AM

This event sounds awesome! I'm curious, is this going to be focused on shooting, marketing your business or what? Is it a smaller scale WPPI? I couldn't get the feel from reading through the site.

Amanda VanVels says: Tuesday, April 5, 2011, 10:06 AM

i wish i could go, especially since it's in grand rapids! ugh! jill and i were talking and we wanna take you out for dinner :)